“Dreams and reality merge, in a journey that has to face others: it is just through the support of people around, that the protagonist dives into himself to embrace his essence.” “It is an ode to transformation, a current “coming of age” story about self-discovery and embracement, about body and identity, talking about L I M and many others going through the same path,” Giada Bossi says of the video’s concept. The video was directed by Giada Bossi, an Italian director whose approach combines storytelling with an aesthetic approach to documentary and narrative.
“I decided to fully embracing my identity and body and to everyone who can relate to this process I send you all my unconditionally love and support.” “We worked for two years and a half about this glittering revelation, we choose to unfold the journey of discovery, my identity and the collective experience linked to it,” L I M writes. The album was written alongside L I M’s longtime friend and collaborator Stefano Riva. ‘BUBU’ is taken from Milan-based L I M’s debut album GLOWING, which tells the artist’s personal story of self-discovery, and was written after a long period of “work, healing and transformation”. The video ends back in the bedroom after an explosive psychedelic sequence that leaves the viewer wondering whether what transpired was dream or reality. The song’s house beat initially mimics a muffled heartbeat before the stillness erupts into a joyous club track just as the scene shifts to the dancefloor. In the video for L I M’s ‘BUBU’, directed by Giada Bossi, the protagonist levitates from the bedroom to the club in a surreal narrative. Milan-based artist L I M and Italian director Giada Bossi tell a “coming of age” story about body and identity.
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